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LOAN
OFFICERS
We believe that our
PATHWAY TO SUCCESS Program offers a new loan officer candidate
a very clear and very structured approach to becoming successful
in the mortgage business. Such a program is unique in the lending
field, a fact that is evident if the individual has interviewed
with or worked for a short time at another mortgage company or bank.
Becoming a loan officer is a very challenging undertaking. We believe
that our program offers a loan officer candidate the best opportunity
to learn the technical side of the business, to learn the marketing
tools and strategies used by the top loan officers in the United
States, and to be guided by a structured system of coaching and
accountability for the critical first 6 months of their budding
mortgage career.
Our commitment to you
as a new loan officer is to give you the technical training, to
give you relationship building tools, to give you the strategies,
to give you the scripts, to give you the processing support, and
to give you the coaching and structure that you must have to be
successful.
Step
1: Begin the Cherry Creek Mortgage University Technical Training
Program (how to do loans).
You have a maximum of 60 days to complete the curriculum.
You must pass the final examination with a score of 80% or better.
Step
2: Complete eight hours of marketing training (four 2 hour sessions).
Learn the scripts.
Learn how to use the 8 exclusive Cherry Creek marketing tools to
accelerate your referral relationship building.
Step
3: Go out and start building referral relationships.
Successfully implement the 15 POINT PLAN by getting a minimum of
75 points a week for completed activities.
Start from day one accomplishing the monthly relationship goals
set in the Cherry Creek FAST START Program.
Regularly Attend the weekly Monday 'Fast Start" loan officer
meetings at 1:00 P.M. in Dublin.
Attend the bi-weekly general loan officer meetings in Dublin regularly.
Step
4: Master the basics.
Return all phone
calls within 1 hour.
Solve a problem the minute it comes up.
Have the discipline every single day to work 8 to 10 solid hours
like you would any job.
Readily accept coaching from Tom and implement the advice offered.
Meet weekly with your loan processor to go over your pipeline.
Step
5: Master the Technical side of the business.
Study loan guidelines
a minimum of ½ hour a day.
Never "assume" you know something.
Ask questions relentlessly to be sure you are right.
The only "dumb question" is the one you never ask.
If you follow the Steps
exactly as outlined above and have the charisma and personality
that makes you instantly likeable to 90% of the people you meet,
your success in the mortgage business will be assured. Our goal
at Cherry Creek is to help you build a career that will:
Be the last one you ever have.
Help you achieve whatever personal and financial goals you've set
for yourself and your family.
Afford you the flexibility of meeting your family obligations and
be incredibly satisfying to you personally.
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