Join Cherry Creek to survive and thrive in 2008 and beyond.

At a recent REALTOR® marketing meeting we overheard a conversation two non-Cherry Creek loan officers were having about the market. It went something like this:

Loan Officer #1 – “This is nothing like the past 3 to 5 years. The business was so easy, and I made really good money. But now, how am I supposed to get loans? My database isn’t producing the way it did; my few (most loan officers don’t have enough REALTOR® relationships in a slow market) REALTOR® referral partners are all crying about how slow business is and are contemplating taking time off; the potential refinance leads I find all have 105% to 115% LTV’s so I can’t help them; and my company doesn’t have a plan for me to overcome these issues. Should I look for another line of work?”

Loan Officer #2 – “You aren’t alone. I’ve been wondering the same thing myself. It is really tough out there. I’ve been spending more time on the golf course than usual.”

THAT IS NOT HOW WE VIEW THE MARKET AT CHERRY CREEK.

This is an OPPORTUNITY market from our point of view. Slow times offer the greatest opportunities for a loan officer to grow and expand their business – always have and always will because:

A. Weak loan officers leave the business in droves in a slow time which means more business for the hardy and resilient. No longer will every potential client have a family member who is a loan officer.

B. Targeted and top REALTOR® referral partners are willing to talk and engage with a loan officer who has the tools, ideas and strategies to help them grow their business. In good times a loan officer has to beg and plead to even get an audience with a productive REALTOR®. Consequently, it is a great time to build a big referral partner base of business.

C. As a result of A + B a loan officer who has the ability to differentiate themselves, the where-with-all to withstand the storm, the discipline to do the things that must be done each and every day, the willingness to be coached and held accountable and the passion to give 110% effort no matter how tough it gets, has the OPPORTUNITY to double and triple their business when the next up-cycle begins – which it always does. Nobody says it will be easy, but this strategy has worked during all the down cycles in the past 45 years. History repeats itself for those loan officers who pay attention.

D. Loan officers who engage in conversations like the one above may as well leave the business right now. Today is an opportunity, not the end of the lending world.

HOW CHERRY CREEK can help you take full advantage of today’s opportunities.

CONSUMER LEAD GENERATION:

• Cherry Creek is a proud affiliate of HEROCARE™, a non-profit organization that brings special services to the heroes that serve our community. HEROCARE™ is the greatest consumer lead generating program a loan officer will ever have an opportunity to participate in. Check it out at www.herocare.org.

• Cherry Creek gives you access to a CORPORATE MARKETING PROGRAM that will allow you to target and become the preferred mortgage provider for hundreds, if not thousands of employees.

• You will be given a STRATEGIC REFINANCE PROGRAM that guarantees you refinances in any interest rate environment (subject only to the client having equity remaining in their home of course).

• Our ability and expertise in doing FHA loans, CalHFA loans, VA loans, CAL-VET loans in addition to the normal, bread and butter programs gives you the opportunity to do a loan for almost any client our consumer direct marketing generates for you.

REFERRAL RELATIONSHIP BUILDING:

• Our HEROCARE™ program and our Corporate Benefit program will enable you to approach and do business with the very top REALTORS® in your area because you are offering them an opportunity to become the preferred REALTOR® for hundreds, if not thousands of potential prospects.

• You will be able to use our preferred lender status - - - -

New! See Cherry Creek's 5 Step "Pathway to Success".
New! Listen to Tom's interview with Todd Duncan.