Marketing

For a loan officer to be successful in 2008 and beyond, we at Cherry Creek feel he or she must have both a consumer-direct pillar and a Referral Relationship pillar under their business. Cherry Creek loan officers are given the tools to create both of these foundation-building strategies.

Cherry Creek’s
CONSUMER-DIRECT LEAD GENERATION PLATFORM

1. HEROCARE – Cherry Creek is a preferred lender for the incredible HEROCARE program in Northern California.
   • Herocare is a community based program that offers public service employers and their employers:
 a. Access to the top Lending Professionals, Realtors®, Insurance Agents and Financial Planners in the community     under the umbrella of the Herocare program for expert advice, education and service.
 b. Discounted services and reduced fees.
 c. A concierge to ensure their experience is the best it could be.
 d. The celebration, appreciation, recognition and empowerment that these public service employees both seek and     deserve.
 e. Herocare presents an opportunity for a loan officer to service the service the active and retired employees of the top four employers in a county  –medical, education, EMT services, and local, state and federal government. Military personnel are also included.
 f. There is nothing like HEROCARE that rewards our Community Heroes and seeks to fulfill their dreams of both     HOME OWNERSHIP AND FINANCIAL STABILITY.

Click here to learn more at the HEROCARE website.

2. CORPORATE MARKETING PROGRAM.

Cherry Creek believes that the real secret for loan officer success in the future lies in marketing to large groups of people that no other loan officers have access to. That means that a loan officer must have a strategy for approaching private companies and then having a unique selling proposition to get the companies to allow you to setup a Corporate Real Estate Benefit Program for their employees.

At Cherry Creek we have both the strategy and the USP that allow our loan officers the opportunity to become a new and exciting part of a company's benefit program. Our program targets companies ranging from 50 employees to a 1000 or more.

3. Client Keeper

A great database Program to assist a loan officer in keeping in contact with their present and past clients on a regular basis.

Cherry Creek’s
REFERRAL RELATIONSHIP BUILDING PLATFORM

Marketing is simply the art of building and maintaining relationships. Our Cherry Creek Referral Relationship program is the key to a loan officer’s success.

GETTING ENOUGH GOOD, PRODUCTIVE RELATIONSHIPS IS THE MOST DIFFICULT TASK A LOAN OFFICER FACES IN TODAY’S MARKET.

Cherry Creek excels in assisting their loan officers not only in opening the door to a Realtor® or affinity relationship but also in helping the loan officer maintain that relationship for life. A bold commentary but one very few mortgage companies can even make, let alone back up. Please read the following and then also review the material in the section below for a full understanding of how a Cherry Creek loan officer has an almost unfair competitive advantage when it comes to building referral relationships.

Instantly engage and start doing business with a Realtor.

There is nothing else like it. Experienced loan officers know that it normally takes 2 – 6 months to get a Realtor to give you a try. Not so if the loan officer says this to a Realtor:

“We are a preferred lender for a program that can add 9 – 12 additional sales or listings to your business in the next 12 months. In the Bay Area that probably translates to at least $100,000 more in annual income. Would you have 10 – 15 minutes to learn more about the program?”

With this approach 9 out of 10 Realtors will meet with you. After they attend a Realtor Focus Meeting there is a 95% chance that they will immediately want to become a Preferred Realtor for the Home Buyers Marketing program and start giving you contacts and loans the moment they are activated on the system.

•  If you are currently in the business, ask yourself: “Am I able to make this powerful a statement to a Realtor prospect?”

•  If your answer is no and you have a desire to grow your business, Cherry Creek has a lot to offer you.

REALTOR PRESENTATIONS – One of the most powerful ways for a loan officer to gain influence and setup one on one interview appointments with Realtors is to do PRESENTATIONS in real estate offices. We have created FIVE professional presentations for our loan officers to do for Realtors.

DotBuilding a Lead Generating, Lead Converting Commission Machine

DotTurning Dead Deals into Commissions

DotThe Easy Way to Re-engage Clients Who Have Disappeared

DotCold Call Without Fear

DotDeveloping the Winning Spirit

These are guaranteed to separate you from any other loan officer you are competing against!

REALTOR CONSUMER DIRECT MARKETING – Realtors are always looking for good leads both for buyers and sellers. As a Cherry Creek loan officer you have two unique avenues to follow to genertate leads for Realtors by making them exclusive Affiliates of either the Herocare Program or the Corporate Benefit Program.

You can start a relationship immediately with the best Realtors in an area with either of these two programs because you have the power to make the Realtor the benefit person for real estate inside an organization with lots of employees. The Realtor has no way to do that without you.

HOMEOWNERSHIP PLAN – This is a contact conversion system we use hand in hand with Home Buyers Marketing. With it we help people who aren't able to buy a home right away get ready to buy. Realtor's love the fact that we make lemonade out of somebody else's lemons.

SUCCESSFUL AGENT from MORTGAGE INSIGHT – Our monthly Realtor newsletter written exclusively for us that is read cover to cover by every good Realtor we give it to.

REALTOR BUSINESS AND LIFE PLANS - for Realtors who want to build balance between their lives and their business our loan officers are able to help with our outlines for both a life and business plan.

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To help implement all of the above, Cherry Creek Mortgage in Pleasanton has its own three person marketing department. This department has as it's purpose the desire to provide loan officers with:

Dot Personalized marketing assistance when they need it.

Dot Scripts to enable a loan officer to have the best possible opportunity to engage a professional referral
relationship and an appointment with a prospective mortgage client.

Dot Marketing tools to help build and maintain professional referral partner relationships.

A. Lead Generation. Our 800 number prospecting system enhances a REALTOR's existing marketing efforts and develops more leads for them.

B. Lead Management. Our exclusive Homeownership Plan eliminates the problem of buyer loyalty for our referral partners.

C. Database Marketing. Many REALTORS don't market to their past customers. Cherry Creek offers
REALTORS the option of having Cherry Creek do the databasing for them.

D. Business Building Ideas and Strategies.

Dot Our exclusive monthly Mortgage Insight newsletter is devoted totally to a REALTOR's personal and business development.

Dot Our distribution of Real Estate Performance System (REPS) taped interviews of a top producing real estate agent each month.

E. REALTOR Coaching. We help coach agents on areas of their business that they are weak in. Examples include time management, asking for referrals, business planning and databasing.

Dot An online marketplace called MARKET EXPRESS that makes it incredibly easy for a loan officer to say "thank you" to either clients or referral partners. The loan officer just logs on to Cherry Creek's intranet site, goes to MARKET EXPRESS, and orders from a large assortment of gift items which will be sent to the recipient without the loan officer having to worry about it.

Dot Personal web sites. A personalized web site has become vital to running an efficient and market-savvy business. We can have your site online in a few days - allowing you to maximize your time and energy. Your customers can apply online anytime, day or night, and you simply download the application into our point of sale origination system. The web site includes:

Dot Financial updates and news
Dot Mortgage calculators
Dot A simplified online application
Dot 50 pages of information for home buyers and sellers.
Dot 10 of these are lead generating pages offering free reports prepared by industry experts.
Dot Document library with unlimited upload and search capability.
Dot An easy-to-use pre-qualification tool

Click here to see a sample site.